We help cities and regions in developing tailor-made trade promotion strategies. Based on solid market research we align your strategy with the actual needs of the local business community and SMEs. This goes beyond trade missions and trade shows. Trade promotion is much more than that!
Our services
In trade promotion, it is crucial that you can add value for the local and regional entrepreneurs. After all, there is already an abundance of support and services on offer. Moreover, the number of potential markets seems unlimited, within Europe or beyond! We explicitly identify the priorities and challenges of your business community, based on interviews, business intelligence and data as well as current market and geopolitical trends. Next, the key markets are defined (’should we go to China or not?’) and we identify the most effective tools to generate impact. Should you make use of trade shows, matchmaking, trade missions, webinars, seminars, vouchers and/or one-on-one meetings? And which parties are the most important network partners in getting results?
Our added value
First, we deliver thorough trend and market analyses. Our market research often includes consultation of relevant SMEs and clusters. We provide a strategic framework and hands-on action plans. Based on the strengths of your region and relevant market developments, we will identify the most attractive trade opportunities. Which markets are well in place and what is the best approach? What can you do to support your SMEs in those markets? We define your strategy and focus (also: what not to do!). We can also deliver an action plan, including the most powerful instruments and activities to be implemented. As a result, you will be able to improve your performance and support further growth of your business community, the relevant clusters within your region and SMEs. In addition, you can foster economic collaborations with foreign counterparts.
Our clients
We work for regional development agencies, trade promotion agencies, cluster organizations and trade associations. Some of the regions we worked for are Flevoland, Gelderland, Noord-Brabant, Overijssel and Noord-Holland, as well as British Columbia and Illinois.
