ARCUSplus supports cities and regions to develop the right approach in trade promotion towards business and specific clusters or trends. As a result, your activities in this area will seamlessly match with the actual needs of the local business community that wants to (further) internationalize. You do not always have to go on a foreign trip for this, by the way; much of the work can be done in your own region!
The main point is that you can add value for entrepreneurs. After all, many organizations and services are already available. Moreover, there are many potential outlets! We explicitly identify the needs of your business community, based in part on interviews and current market trends. We then substantiate the choices (’to go to China or not?’) and name the right, supporting activities for implementation per country, trend, or sector. Which instruments should you use: trade fair visits, matchmaking, trade missions, information sessions or mainly one-on-one advice?
Our added value
You may deploy us for trend and market analyses, research among companies, drawing up a strategic framework and concrete action plans. Starting from the strengths of your organization and relevant market developments, together we will arrive at the right choices for promising foreign markets. Which companies or clusters do have real potential? And which markets are mature and accessible? We base your strategy, assessment framework (what not to do!) and the instruments and activities to be deployed on those starting points. Arriving at focus and really helping the business community move forward, with effective use of your Euros and less discussion about activities and actions that need to be carried out.
ARCUSplus mainly advises regional development agencies in professionalizing their support to entrepreneurs. In the past period we worked for many regional development agencies to further tailor their trade promotion activities.